Data protection policy

We are committed to data integrity and take great pride in protecting the data of our customers, suppliers and employees, including personal data. It is important for us to safeguard this personal data properly and ensure that we comply with both Danish data protection legislation and the General Data Protection Regulation (GDPR).

This data policy explains how Multiform collects and uses personal data that you leave online when you visit our website, for example.

Multiform is the data controller for personal data collected via our website and services belonging to Multiform, unless otherwise stated in the data policy.

Collection of personal data

We only collect the personal data that is necessary for us to arrange, produce and deliver your Multiform carpenter’s kitchen, and in principle we only process ordinary personal data (both non-sensitive and confidential) such as name, address, telephone number and email address.

Some of the personal data we collect is necessary for us to perform specific tasks, such as booking a meeting on the website. The forms used to collect personal data indicate whether the requested information is required or optional. If a field is required, it will be marked with an asterisk (*). If you fail to provide the necessary information, please be aware that you will not be able to use the service on the website.

If you disclose personal data about persons other than yourself, we encourage you to inform them of the disclosure and obtain their consent.

Use of personal data

We collect and use personal data in connection with booking meetings, events, subscribing to newsletters and using social media. We may also process your personal data for other purposes if we have the right or obligation to do so under applicable law. We retain your personal data in order to produce and deliver your goods and provide service throughout the warranty period.

In line with the fulfilment of a contract between us and our business partners, we only use your personal data for development, production, sales, marketing and maintenance purposes in connection with our services and products in the kitchen, bathroom and wardrobe. By subscribing to our newsletter on the website and for sales/marketing purposes, you provide your prior and explicit consent.

Personal information for booking of meetings

We are obliged to process the personal data you submit in our contact form when you book a meeting regarding our kitchen, bathroom or wardrobe solutions. This constitutes our legal basis for processing your personal data.

If you book a meeting on the website, your information will be passed on to the Multiform store of your choice. The information will remain anonymous for subsequent statistical purposes.

Personal data for events

In connection with events in Multiform’s shops, for example, we occasionally hire photographers to take situation photos for digital use on Multiform’s platforms. In addition, the image files are only accessible to Multiform’s management and are deleted after a maximum of five years.

Personal data when subscribing to newsletters

We only send newsletters to those of you who have chosen to receive them and who have signed up to do so. If you have received our newsletter without having given us your consent, this may be because a person you know has forwarded the newsletter to you. We store your information in a database on a protected server. Only Multiform’s web administrator, in collaboration with an external partner, has access to your information.


We use cookies on our website. Cookies are a text file that is stored in your web browser on your PC, laptop, tablet or mobile phone. Processing of the information collected through the use of cookies requires your acceptance and consent.

The purpose of processing data collected using cookies is:

  • to operate, improve and optimise the performance and user experience of the website and associated services;
  • to perform anonymous customer and user analysis and segmentation to improve our understanding of our users and provide better and tailored services to our users, including you;
  • for statistical purposes.

Strictly necessary cookies help make a website usable by enabling basic features such as page navigation. The website cannot function optimally without these cookies, and there may be content you cannot access. You can read more about our use of cookies and other technologies as well as how we collect and process your personal data by clicking on this link: Read more about how we use cookies in our cookie policy.

It is possible to delete or block cookies. See instructions:

Disclosure of information

We will only disclose personal data when we have a legal basis to do so.

Under certain circumstances and in accordance with applicable legislation, it may be necessary to disclose personal data to public authorities. We may also disclose your personal data in order to establish, exercise or defend our legal rights.

In addition, we use various suppliers to process the personal data you have submitted on our website and other online services.

Third party IT suppliers who store or process your personal data on our behalf – but only after signing a data processing agreement (a written agreement that ensures that the personal data is stored and/or processed within the legal framework of the EU General Data Protection Regulation, GDPR).

Third-party development, marketing and sales-related legal entities that store and process your data on our behalf – but only after signing a data processing agreement.

We only use your personal data for development, production, sales, marketing and maintenance purposes in connection with our services and products in the kitchen, bathroom and wardrobe. The same applies to third parties that store and/or process your personal data on our behalf. We ensure that the necessary data processing agreements are signed.

Your personal information will not be disclosed to third party recipients without your permission, except as described above. Under no circumstances do we sell data commercially.


By using Multiform’s website, you consent to our collecting and processing of your personal data as described here in the data protection policy. You can withdraw your consent at any time.

If you withdraw your consent, we will stop processing your personal data unless we have the right or obligation to continue processing on another legal basis, e.g. applicable legislation, and thereafter only on the basis of rights and obligations under such applicable legislation.

Please note that the withdrawal of your consent will not affect the lawfulness of previous processing carried out prior to the withdrawal.

Period of storage

We will delete your personal data when we no longer need to process it in order to fulfil one or more of the purposes stated above. However, your data may be processed and stored for a longer period of time in anonymised form or if we are obliged to do so in accordance with applicable legislation.

Your rights

You have the right to be informed of what personal data we process about you. However, this is subject to certain legal exceptions. You can also object to the collection and further processing of your personal data at any time.

If the information processed about you is inaccurate or outdated, you have the right to have it corrected or deleted. Enquiries regarding this can be made to, after which we delete your personal data without undue delay, unless we have a legal basis for continuing the processing, e.g. if the processing is necessary to establish, exercise or reject a legal claim or is necessary for the performance of a contract.

Under certain circumstances, you may also request that we provide you with an overview of your personal data in a structured, commonly used and machine-readable format.

With regard to such requests, we kindly ask you to provide us with relevant information so that we can process your request, including your full name and email address so that we can identify you. We will respond to your request as soon as possible and within one month.

For more information about your rights as a data subject, please see the Danish Data Protection Agency’s website (, where you can find further guidance. When we process personal data based on your consent, you have the right to withdraw your consent at any time. To withdraw consent for our processing of your personal data, please contact us by e-mail at

If you disagree with our processing of your personal data, please note that you may submit a complaint to the Danish Data Protection Agency in Denmark the Faroe Islands and Iceland.

Links to other websites

Our website contains links to other websites such as our alliance partners. We are not responsible for the content of other companies’ websites (third-party websites) or for these companies’ practices regarding the collection of personal data. When you visit third-party websites, you should read the website’s data protection policy for the protection of personal data.

Social media

Multiform uses Facebook (including Instagram), LinkedIn, YouTube and Pinterest. Multiform is the data controller for the data we process ourselves on social media. In some cases, Multiform will act as joint data controller together with social media companies, such as Facebook (including Instagram) and LinkedIn. Multiform complies with the European Regulators Group’s guidelines on shared data responsibility and, as far as possible, Multiform ensures that you receive information about the processing of your personal data when you visit our social media pages. This information supplements the general privacy policy that you receive from each individual social media website. Facebook (including Instagram) and LinkedIn have published an addendum on shared data responsibility, which you can read more about here: Facebook or LinkedIn.

How we process your personal data on social media and for what purpose

Multiform uses your personal data, such as behaviour (e.g. likes, comments and visits) and other available information on social media to develop, improve and protect our products and services as well as for statistical purposes. Multiform processes your personal data on the basis of our legitimate interest in improving our products and services in accordance with GDPR Art. 6 (1) f.

Social media collect statistical information about the behaviour of their visitors for their own purposes through cookies and pixels on your devices when you visit their websites. Each cookie contains a unique identification code that remains active for a certain period of time unless it is deleted before the end of this period. You can read more about the processing of your personal data by social media by reading their privacy and cookie policies, which you can find here :

Facebook & Instagram




How we share your personal data

Multiform does not share your personal data with third parties at any time through social media.

Social media may share your personal data internally between their legal entities and externally between their partners in the form of analytical tools, marketing agencies, customer surveys, and academics. Such sharing may involve a transfer to countries outside the EU/EEA. For more information, see the specific social media’s privacy policy, the links to which are provided above.

Your social media rights

The way in which social media are structured means that, as a rule, you must contact the social media provider directly if you wish to exercise your rights. This is because, in practice, only social media are able to take the necessary steps to accommodate most of your inquiries. If you believe that Multiform is the competent and correct recipient of your request to exercise your rights, you are welcome to contact us.

If you are a Facebook user, you can exercise your rights via your privacy settings ( or by configuring your preferences to influence how your personal data is collected and processed when you visit

If you have a LinkedIn profile, you can change your settings here: and exercise your rights here

You can change your YouTube settings here: To exercise your rights on YouTube, visit

If you want to change your privacy settings on Pinterest or exercise your rights, you can do so here:

Changes to our personal data policy

Our personal data policy is updated on a regular basis and as a result of important changes in applicable regulations, e.g. changes to legal provisions, the introduction of new technological solutions, the introduction of new or changed services, products, etc. or to make updates or upgrades thereto.


The website is owned and published by:
Multiform A/S
Østerbro 13
DK-6933 Kibæk

Contact Multiform A/S

Multiform A/S
Østerbro 13
DK-6933 Kibæk

+45 9719 2233