Kitchens for a lifetime
“You simply feel happy to go to work here,” Jannie says, as we enjoy the views across the marina.
She explains that the move from Aalborg South was the right decision.
We feel that customers are more likely to visit a town centre location. We wanted to be closer to town and to feel that we were among our customers. We are seen by a great number of people who walk down here and we feel a lot more visible now.
Customers are in the driving seat at Multiform. This is clear when Jannie and Bettina explain how the kitchen sales process takes place.
“A handmade kitchen, which is what we offer, can provide quality of life. “Opening a solid wood drawer is so different to opening a metal drawer,” says Jannie and opens up a drawer from the Form 1 model. A classic and timeless kitchen, which was the first model created by Multiform’s founder, Carsten Michelsen. He created the design in a backyard in Aarhus in 1982 and it continues to be one of the company’s best selling kitchens.
“If we look around, we can see that many other kitchen companies create what appear to be copies of Form 1, which says a lot about how aesthetically pleasing it is. It is leaning towards classics such as the Y chairs. When it comes to design, Form 1 is just as well known,” Bettina says.
Multiform won the prestigious international Archiproducts Design Award in both 2017 and 2018.
“In the distant future, archaeologists will find the remains of a Multiform kitchen. This was Carsten’s vision back then and it remains the vision today. They are built to last a lifetime. Everything is produced here in Denmark and it is a joy to visit the joinery. In total, Bettina and I have been in the industry for 35 years and we have never designed two kitchens the same. There is no recipe to be followed,” says Jannie.